CASE STUDY 02 / WEB EXPERIENCE · LEAD GENERATION

GR Developers.

From property discovery to real conversations.

Case study by Muhammad Nouman
MY ROLESole full-stack engineer
SCOPEDesign → development → deployment
TECHNOLOGY & SCOPENext.js · TypeScript · Supabase
Visit website
GR Developers public website, showing its Bahria Town property development homepageACTUAL PUBLIC WEBSITE · CAPTURED SEPTEMBER 2026
THE OVERVIEW

Built around
a real problem.

I built a production real estate marketing and lead-generation website for GR Developers in Bahria Town, Lahore. The project connects property discovery, search-friendly landing pages, and multiple inquiry paths.

01 / THE CHALLENGE

What needed to change.

The business needed discoverable property pages and a reliable way to move inquiries from the website into its existing sales workflow.

02 / THE APPROACH

Decisions that mattered.

  • Built with Next.js, React, and TypeScript for reusable, responsive page experiences.
  • Created 50+ SEO landing pages with structured data, dynamic social previews, and incremental static regeneration.
  • Persisted lead inquiries to Supabase and connected the workflow with HubSpot, Google Sheets, and WhatsApp.
  • Instrumented calls to action with analytics and deployed through Vercel with continuous delivery.
03 / THE OUTCOME

What shipped.

Delivered a production website with a connected lead-capture pipeline and a foundation for organic discovery.

50+SEO landing pages
Connectedlead workflows
Next.jsproduction platform

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